InMail messages are a premium feature which allow you to directly message another LinkedIn member that you're not connected to. Zopto is able to send up to 800 InMail messages a month with an active Sales Navigator subscription FREE - yes FREE!
We do not use any of the allotted InMail message credits you have with your Sales Navigator account. Zopto is able to send these free InMail’s by targeting OPEN profiles. The Open Profile Premium feature allows anyone on LinkedIn to contact a Premium member for free, even if they're not in the sender's network. Open profiles are based on the LinkedIn members account settings, allowing them to be visible to others.
In Zopto, you are able to identify the Open profiles in the campaign itself under Profiles and you will see which ones have the green “Open” label.
You want to make sure that the InMail message is different from your Invite or Sequence templates, as you are asking to have a conversation upfront versus waiting for them to accept the invite and move into your sequences. In your dashboard, we have provided 5 templates for you to customize and add your value proposition.
We also offer the option to create InMail only campaigns, too! << Click the link for step-by-step instructions.
If you have any questions or need additional information or assistance, please contact your Customer Success Manager.