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How to split campaigns into Open vs Non-Open profiles and why?
How to split campaigns into Open vs Non-Open profiles and why?
Jaclyn Curtis avatar
Written by Jaclyn Curtis
Updated over a week ago

Unlocking Opportunities with Open Profiles on LinkedIn

Open profiles provide the perfect opportunity for any business looking to grow using LinkedIn. You can send Open Profile messages to any Premium member who has enabled Open Profile, even if they're outside of your network. This helps you reach out to your potential customers without fretting over the connection requests.

Splitting your campaigns this way helps you plan your outreach campaigns better as there is no need to stress over connection requests before you put your message forward. The process of splitting campaigns into Open and Non-Open is the same as creating any other simple campaign barring a few small steps and we will go through them in detail in this article.

Step 1: Just like how we’ve discussed in the previous article to create a 1st-degree connection campaign we need a filter URL from LinkedIn, to begin with. Since this isn’t a first-degree campaign we need to filter for the 2nd and 3rd-degree connections on the drop-down menu as you see in the image below. You can also use other filters as per your requirements and create a final list.

Step 2: When the list is ready copy the URL on your browser and go to your zopto account.

Step 3: Login to your Zopto account and got to the campaigns tab. In the campaigns tab click on the create campaigns button on the right hand side.

Step 4: A pop up appears on the screen asking to select a campaign source and you need to click on the Filter URL option.

Step 5: You get the Create campaign using Filter URL interface where you need to paste the URL previously copied from Sales Navigator in the required tab. The first box to ignore first degree profiles is selected by default, you need to select the automate data cleansing box next. Select the include only open profiles box to create a campaign with just the open profiles. Once you do that you can see another option to create a second campaign with non-premium profiles. Check that box, name the campaign as you like and click on the create campaign button.

Step 6: You’ll now see two campaigns on your campaigns dashboard. One just like you named with all the open profiles and the other campaign with a prefix Non-Premium added to its name which has all the Non-Open profiles.

You can further edit the campaigns by clicking on the name or the pencil icon on the right hand side to change the modules or the time zone before you launch the campaigns.

We’ve tried to make it as simple as possible for you to understand and if you are still in need of any further help feel free to contact us using the chat box or by reaching out to your dedicated Customer Support Manager and we’ll be happy to help.

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