LinkedIn Reactions are a set of expressions that offer LinkedIn members a way to participate in conversations more quickly and communicate with their network.

Zopto will extract up to a thousand profiles per post, so if you see a LinkedIn Influencer with a couple of thousand reactions on their LinkedIn post, you might have the run the post campaigns multiple times.

Getting Started:

1) Find a LinkedIn influencer in your market.

Find a LinkedIn post with a healthy engagement rate related to your business. (examples could be a problem you solve or a vision you share).

Step 2) Click on "Copy Link to Post" by clicking on the three dots in the top right-hand corner.

Step 3) Head over to your Zopto Account and Click on "Create Campaign".

Step 4) Click on the Option "From Post".

Step 5) Paste in the URL from step 2 into the "Post URL" field.

Step 6) Wait for your Post Likers profiles to fetch.

Step 7) Use Zopto to deliver authentic messages to reach out to your ideal customer profile.

We know that our target audience reacted to Neils's post, so we can deduce they are interested in Search Engine Optimisation (SEO)

Here are some example messages:

Hi {first_name},

I saw you liked the SEO post from Neil Patel! I've been reading a lot of his articles recently, and I'd love to connect with fellow SEO-heads :)

Let's connect!
-- Stephen

Wait a couple of days...

Hi {first_name}, great to connect!

How's your SEO strategy going over at {{Company Name}}?

We've written a short blog on the easiest to implement SEO hacks here {{link}}

I thought I'd share!

And if no reply..

Hi {First_name}, did read my article on SEO?

We're working with a few companies similar to {{company name}}, and I noticed with your DR score at {{custom_field_1}} we might be able to give you a boost.

When would be a great time to chat?

On top of all of this, you now have the ability to create a campaign from your own post you’ve created in Zopto! All you need to do is click the Social Engagements button on the left side of your dashboard, click the Create button up near the top left corner, then create your post.

Then, create a new campaign via the From Post feature. Once you do this, you’ll see an option to select a post you’ve made directly from Zopto.

It’s as simple as that!

How does this help me?

This is an easy way to double up your LinkedIn engagement with people that have already shown some interest. This great thing about this feature, is you can target profiles that have engaged with any LinkedIn post, not just yours!