Zopto makes your lead generation easy- and one thing that makes your job even more simple, are the pre-formatted and customizable templates on our platform, which you can add instantly to any of your campaigns.
You can create templates for three major functions: Invites, Sequences and InMails, on our platform by accessing the Template section on your account and we are going to give you a step by step instruction for each of them.
Creating an Invite Template
As soon as you enter the template section of Zopto, you see the following, as shown in the image. Here, you can access 6 ready-to-use standard templates.
Step 1: Click on the “+” icon at the right side to view the template.
The following pop-up will appear, where you can see a pre-filled message template. Here, you can edit the Name of the template and also customize the Message as you need, which can later be used in your campaigns with a single click.
You can also see an Insert Variable option here, which can be used in your messages.
Insert Variable: This is another handy feature that allows you to personalize the messages to each of the targeted leads. As soon as you click on the drop down the following list displays. You can click on the variable you wish to use and its short code appears on the message.
For example, If you wish to address each of your leads by their first name you need to click on the first name option in the drop down menu and it’s short code appears which, when launched using the campaign, gets replaced by the actual first name of each of the targeted prospects automatically.
Step 2: Give a name for the template, customize the message and personalize it using the inset variable option, as needed, and click on the “Create Private Template” button.
As soon as you do that, you can see the template in the Private Templates section of your dashboard with the name you assigned.
Using the 3 icons on the right hand side of your private template you can edit, duplicate and delete your templates accordingly.
Creating a Sequence Template
You can go to the Sequence template section by clicking on the Sequence tab on the dashboard which is as shown in the image below.
Sequence messages are the follow up messages after someone accepts your invite. You can send up to 3 messages in a sequence.
Step 1: Click on the “drop down” icon on the right to view the available templates for each step and you can see 5 different template variants which can be used in that step of the sequence, as shown in the image below.
Step 2: Click on the “+” icon on the right and a popup appears as shown in the below image, enabling you to create a custom template per your needs
Just like we explained in the Invite section, you can customize the message and also personalize it using the insert variable option.
You can also add attachments to be sent along with the message like pdf files or images. You can add up to 3 files with a maximum of 20mb size.
Get even more creative by integrating Hyperise or Synthesia for personalized images or AI video!
Step 3: Click on “Create private template” button to save your customized template in your private Templates section as shown below.
You can always edit, duplicate and delete these templates as you wish. The same steps can be applied to create multiple templates for each step and also for other steps of your sequence.
Creating a Inmail Template
You can go to the InMail templates section by clicking on the InMail tab adjacent to the sequence tab on the dashboard, as shown in the image. Here, you can see 5 variants of predefined standard templates that can be used to send InMails.
Step 1: Click on the “+” icon at the right side to view and customize the template.
As soon as you click that the following pop-up will appear where you can see a pre-filled message template. Here, you can edit the Name of the template and customize the Subject and Message as you need which can later be use in your campaigns with a single click.
You can customize and personalize the message using the variables for both Subject and also within the Message which, along with the attachments, gives you all you need to send the perfect InMail.
You can read more about the Insert Variable and Attachments in the above sections.
Step 2: Click on “Create private template” button to save your customized template in your private templates section, as shown below.
You can edit, duplicate and delete these templates as you wish by clicking on the icons available on the right.
Creating templates might seem a bit time consuming up front, but it decreases a lot of work for you later on by helping you launch your campaigns with ease.
Should you have any questions or challenges creating your templates, or want further advice, feel free to contact your dedicated Zopto Customer Success Manager and we’ll be happy to help!